Shihaam Isaacs is a Cape Town sports and iGaming writer who has spent more than fifteen years in the betting industry and over a decade writing about it. She writes for AXN Sports, bringing a South African view of the game that comes from years spent inside the local market rather than watching it from the outside.
What she writes about
Soccer is Shihaam’s main beat, above all the Premier Soccer League and the big overseas leagues such as the English Premier League. Around that she writes bookmaker reviews, plain breakdowns of bonuses and their terms, and mobile first guidance for punters who deposit and cash out through instant EFT, Ozow, vouchers and card. Rugby, cricket and South African horse racing round out her coverage. Across her career that has added up to more than thirty betting and iGaming articles across five or more markets, alongside a series of sportsbook reviews and practical guides.
Experience and background
A Marketing Management and Business Management graduate of the University of the Western Cape, Shihaam moved into iGaming in 2009. She started on the operator side as a promotions coordinator and VIP host, then went on to manage customer teams and marketing for gaming brands. Since 2018 she has focused on freelance content writing, pairing that hands on industry experience with SEO writing for South African readers who do almost everything on their phones.
How she approaches a betting guide
Shihaam believes a guide should be clear, precise and truthful rather than a wall of marketing. She researches thoroughly, holds to high editorial standards, checks the facts before anything is published, and keeps responsible gambling in view, so a reader comes away understanding the odds, the risks and the local rules, not just the hype.
